The huge turn out of his fans made up of people of Asian origin as well as whites is the one and only thing needed to show why Shah Rukh is called as the King of Bollywood.

The heat of the euro cup fever and the semifinal war between Holland and Russia could not stop the people to come and wait eagerly for getting just a glimpse of the global Indian hero.

Doing justice to the second word in the name of King Khan’s world tour, the cultural and sports complex was fully loaded with raw excitement, hero worship and adoration of his die hard fans that can challenge the scale of craze expressed towards any of the A-list Hollywood star.

Shah Rukh accompanied by the cream of Bollywood stars like Kareena Kapoor, Katrina Kaif and Arjun Rampal performed at the world premiere of the ‘Temptations Reloaded World Tour’ at Rotterdam, Holland in front of a crowd of approximately 25,000.

If the Asians call him the Badshah, then the people of Europe prefer to call him Saudagar of sunshine and most often in short as just sunshine.
Shahrukh’s overseas fans believe that they sense a lovely light entering into their life after they watch the king’s movies.

The growing interest among the natives of Europe in Bollywood is primarily due the bright colours, songs and dances, feel good factor and stories made of fairly tale dreams that are particular to Hindi cinema.

Bollywood is said to make the European film lovers happy by these ingredients of the escapist cinema.
“Bollywood makes you happy” is the catch line for marketing commercial Hindi films in Europe. The notion that most of the films gives out a positive attitude towards life have attracted the European crowd who like this aspect of the films.