Who hasn’t seen the story of Raj and Simran? Fourteen years after debutant director Aditya Chopra’s first release Dilwale Dulhaniya Le Jayenge has continued its successful run at the box office by crossing a record breaking 700-week mark.

Yash Raj’s all time musical hit Dilwale Dulhaniya Le Jayenge continued its successful run at the box office crossing the 700-week mark. The film which is considered one of the best romantic films to come out of Bollywood also made Shahrukh Khan and Kajol bigger stars. It had previously broken the record of the 70s hit Sholay, to become the longest running film in 2007.

The movie has been playing continuously for 700 weeks at Mumbai’s Maratha Mandir theatre, creating a record of its own. It was Aditya Chopra’s first film and told the story of Indians living outside the country for the first time in a mainstream Bollywood film. The film filmed in London and Punjab is a romantic drama and included typical Bollywood elements, but owed its stupendous success to the fresh twist it brought to the boy-meets-girl story.

The music of the film composed by Jatin Lalit topped charts . It certainly is also a bechmark in Bollywood for all those who wish to make romantic films!

Apart from being the longest running Indian movie, “Dilwale Dulhaniya…” also has to its credit a National Award for Best Film and 10 Filmfare awards for Best Film, Best Director, Best Actor, Best Actress, Best Supporting Actress, Best Comedian, Best Lyricst, Best Playback Singer (Male), Best Dialogue and Best Screenplay.

The heartwarming story of Dilwale Dulhania Le Jayenge (DDLJ) keeps getting better and better. On Friday the 13th of April, it entered its 600th week of continuous run in the theatres. In a feat perhaps unmatched anywhere in the world, the magic of the evergreen romance keeps pulling audiences back to the central Maratha Mandir theatre in Mumbai.

Looked upon as an anachronism before release, the movie delighted audiences who fell in love with the Shah Rukh Khan-Kajol pairing, the fresh storyline and the lilting music. Silencing the skeptics in the industry, the movie opened to packed houses and rave reviews way back on 20th October 1995. It was also the first Indian movie that was received equally ecstatically by NRI as well as resident Indian audiences. Clearly, the passage of more than 11 years since release has done nothing to dim the affection that these audiences felt for the movie when it first released. DDLJ remains the longest running film in the history of Indian cinema, as it passes one milestone after another, and is presently running in its 12th year.

DDLJ was director Aditya Chopra’s first film, at the young age of 23, and his sure touch with the material heralded the arrival of a unique voice in Indian cinema – one who could sense the pulse of the youth, yet anchor them to their traditions and culture. DDLJ went on to become one of the largest grossers in Indian film history and also garnered critical acclaim from all quarters. The film swept that year’s Filmfare Awards, picking up every single award of consequence, not to mention enduring love from the audiences.

In 2001, ‘Dilwale Dulhania Le Jayenge’ broke the continuous-exhibition record, established by the movie ‘Sholay’ at Minerva Theatre (5 years: 1975 – 1980). As it hits the 600th week and keeps on running, the only question on everyone’s lips is: just how long can the magic of DDLJ endure? If the last 600 weeks are any indication, it seems the only answer to that question is, “Forever!”.

Dilwale Dulhaniya Le Jayenge has entered a remarkable 550th week at Maratha Mandir (Mumbai) in matinee shows.

The blockbuster starring Shahrukh Khan, Kajol, Anupam Kher, Amrish Puri, Farida Jalal, Parmeet Sethi and Mandira Bedi was released way back in 1995 and is still running amazingly well.

The lyrics were penned by Anand Bakshi and music was done by Jatin Lalit. Powerful dialogues by Javed Siddiqui and cinematography by Manmohan Singh are the other hot factors which compel the audience to watch the movie with increased enthusiasm every time.

The theatre still runs house-full shows on weekends and public holidays and the occupancy is 60 percent for almost all the matinee shows.