Emami has renewed contracts of SRK and Big B
Emami has renewed contracts of Amitabh Bachchan and Shah Rukh Khan to endorse its products for another two-and-a-half years. Big B and SRK have been endorsing Emami’s Navratna oil together.
While Bachchan endorses Boroplus antiseptic cream together with Bollywood actor Kareena Kapoor, SRK promotes fairness cream and other healthcare products of the group. Bachchan also endorses Emami’s fast relief balm.
The two bollywood stars were roped in by the company in 2005 with an estimated fee of around Rs 5-10 crore. Company officials declined to comment on the amount for the renewal of contracts but industry insiders said it could be almost in the same range as before.
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