Emami has renewed contracts of Amitabh Bachchan and Shah Rukh Khan to endorse its products for another two-and-a-half years. Big B and SRK have been endorsing Emami’s Navratna oil together.

While Bachchan endorses Boroplus antiseptic cream together with Bollywood actor Kareena Kapoor, SRK promotes fairness cream and other healthcare products of the group. Bachchan also endorses Emami’s fast relief balm.

No Comments | Read full story »